iQOS

About IQOS

IQOS (short for I Quit Ordinary Smoking) is a world‑leading name in heated tobacco technology. Developed by Philip Morris International (PMI) in 2014, IQOS was created for adult smokers looking for an alternative to traditional cigarettes. Instead of burning tobacco, IQOS gently heats it, producing a smooth vapour full of tobacco flavour – but without the smoke, ash, or lingering smell that comes with smoking.

Over the years, IQOS has transformed how millions of people around the world think about tobacco. The IQOS ILUMA series introduced Smartcore Induction Heating™ technology, removing the need for cleaning and making the experience even more convenient. The earlier IQOS devices remain a fan favourite for their sleek design and reliability. To complete the setup, IQOS offers TEREA and DELIA – specially designed tobacco sticks available in a wide range of blends, from mellow and nutty to rich and aromatic.

In short, IQOS blends clever science with great design to give adult smokers a smoke‑free option that still feels familiar!

Why Customers Love IQOS

IQOS appeals to adult smokers who want something different from cigarettes but something more authentic than vapes. Because it heats real tobacco rather than burning it, many users find the experience feels more familiar while avoiding some of the downsides of smoking.

Customers often choose IQOS because:

• There’s no smoke or ash

• The smell is much less noticeable than cigarettes

• Devices are simple, stylish and easy to use

• It offers a consistent tobacco flavour

• Newer models require very little maintenance

IQOS is especially popular with smokers who haven’t quite clicked with vaping but still want to make a change. The straightforward setup and reliable performance make it a good option for beginners, while the premium feel of the devices keeps people coming back.

Shop IQOS

If you’re curious about heated tobacco or thinking about moving away from traditional cigarettes, IQOS offers a different route that sits somewhere between smoking and vaping. Because it uses real tobacco and focuses on heating rather than burning, many adult smokers find the transition feels more natural and familiar, especially if vaping hasn’t quite worked for them in the past.

IQOS devices are designed to be straightforward and reliable, without complicated settings or ongoing maintenance. That makes them appealing whether you’re exploring alternatives for the first time or upgrading to a newer, more refined model. The sleek, modern design also means they’re easy to carry and discreet to use, day to day.

With continued innovation, improved device technology and a strong focus on consistency, IQOS has built a loyal following among adult smokers looking for something different. 

Browse the full IQOS range today to explore the available devices and find an option that fits your lifestyle, preferences and routine!