Elf Bar vs Lost Mary: Which to Pick?
When it comes to modern vaping, two names consistently sit at the top of the conversation: Elf Bar and Lost Mary. Both brands became popular with their disposable vapes. Times and regulations have changed, but both brands offer reusable alternatives that still deliver the flavour and convenience users love.
At first glance, Elf Bar and Lost Mary appear very similar. They share a focus on strong flavours, user-friendly designs, and accessibility for both new and experienced vapers. Yet dig a little deeper, and you’ll find important differences in how each brand approaches vaping, from product range and kit types to flavour development and long-term flexibility.
With so many options across both brands, choosing the right one can feel overwhelming. That’s where this guide comes in! Below, we’ll break down brand presence, product offerings, customer feedback, and overall value to help you decide which is the better fit for your vaping style: Elf Bar or Lost Mary.
Let’s get into it!
Brand Presence
Elf Bar and Lost Mary both built their fame on disposable vapes, becoming two of the UK’s most trusted brands almost overnight. Their colourful devices and consistent, punchy flavours made them synonymous with the modern vaping experience.
As the disposable ban took effect, both pivoted quickly to reusable alternatives. Elf Bar expanded into both refillable and prefilled pod systems, while Lost Mary focused exclusively on prefilled designs.
This difference means Elf Bar offers a wider variety of kits – like the ELFX range, which features refillable pods and advanced features such as screens and wattage control – while Lost Mary sticks to simplicity with prefilled options like the BM6000 and Nera30K for a “disposable feel” in a reusable body.
Both brands also run successful e‑liquid lines. Elf Bar’s ElfLiq Nic Salts arguably dominate the market – they’re among the most recognisable nicotine salt ranges in the UK. Meanwhile, Lost Mary’s MaryLiq and Lost Mary Salts collections focus on faithful recreations of disposable-style flavours, offering a more dedicated selection for fans of sweet, icy profiles.
Both brands cater to a range of nicotine strengths, typically 5mg, 10mg, and 20mg, giving vapers flexibility depending on their experience level and nicotine needs.
Overall, it’s fair to say Elf Bar’s brand presence is slightly stronger. They’ve diversified across more categories – refillables, e‑liquids, and accessories – while maintaining that signature disposable‑style design and flavour people love.
Customer Highlights
Georgia gave a five-star review of the Elf Bar ElfLiq Blueberry Sour Raspberry Nic Salt and summed it up best:
It’s this kind of loyalty and satisfaction that keeps ElfLiq liquids topping sales charts year after year.
Lost Mary customers, however, often praise the brand for retaining that “disposable feel” while improving ease of use and performance. Tyler reviewed the Lost Mary Nera30K Fullview Prefilled Pod Kit with equal enthusiasm:
This five-star review perfectly captures Lost Mary’s strength – a simple, flavour‑driven vape that works straight out of the box.
Product Offers
When it comes to product variety, Elf Bar has the edge.
Elf Bar’s lineup now includes both refillable systems, such as the ELFX Mini, Mega, and Pro, and a wide range of prefilled pod kits, including the Plus 50, the JoinOne15 Classic, and the 4‑in‑1 series. This dual approach makes their brand more adaptable. You can start with a prefilled kit for ease, then move up to a refillable model using their ElfLiq e‑liquids – all within one ecosystem.
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Built-in battery, Built-in coil, Variable power, MTL & RDTL
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![Elf Bar JoinOne15 Classic Prefilled Pod Kit Group Image]()
Apple, Blackberry, Blueberry, Blue Raspberry, Cherry, Cola, Cranberry, Grape, Guava, Ice, Kiwi, Mango, Passion Fruit, Pineapple, Raspberry, Strawberry, Watermelon -
SPECIAL OFFER
![Elf Bar ELFX Mega Pod Kit with FREE Pod + 2 Lost Mary Salts]()
2 x Free E‑LiquidsFree PodBuilt-in battery, Built-in coil, Variable power, MTL & RDTL -
![Elf Bar ELFX Ultra Pod Kit]()
Built-in battery, Built-in coil, Variable power, MTL & RDTL -
![Elf Bar 4-in-1 Ultra 50 Prefilled Pod Kit - Group Image]()
Apple, Banana, Blueberry, Blue Raspberry, Cherry, Cranberry, Guava, Ice, Kiwi, Lemonade, Lime, Mango, Orange, Passion Fruit, Pineapple, Pink Lemonade, Raspberry, Strawberry, Watermelon
Lost Mary, on the other hand, keeps things streamlined. Every product in their range is prefilled, made for ease and consistency. Their new models, like the BM6000 and powerful Nera30K Fullview, still capture the simplicity that made their disposables famous: no messy refills, no spare coils, just flavourful prefilled pods and recharging when needed!
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![Lost Mary Nera30K Fullview Prefilled Pod Kit - Group Image]()
Apple, Blueberry, Blue Raspberry, Cherry, Cola, Cranberry, Fizzy, Grape, Ice, Kiwi, Lemonade, Lime, Pineapple, Pink Lemonade, Raspberry, Strawberry, Tropical, Watermelon -
![Hawcos x Lost Mary Crystal Pro Prefilled Pod Kit - Group Image]()
Apple, Blackberry, Blueberry, Blue Raspberry, Cherry, Cola, Cranberry, Grape, Guava, Ice, Kiwi, Mango, Menthol, Passion Fruit, Pineapple, Pink Lemonade, Raspberry, Strawberry, Watermelon -
Blueberry, Cherry, Ice, Pineapple, Raspberry, Sour, Strawberry
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SPECIAL OFFER
![Elf Bar ELFX Mega Pod Kit with FREE Pod + 2 Lost Mary Salts]()
2 x Free E‑LiquidsFree PodBuilt-in battery, Built-in coil, Variable power, MTL & RDTL -
![HAWCOS x Lost Mary Pro Max 7000 Prefilled Pod Vape Kit - Group Image]()
Blueberry, Blue Raspberry, Cherry, Cola, Grape, Guava, Gummy, Ice, Kiwi, Lemon, Lemonade, Lime, Passion Fruit, Peach, Pineapple, Pink Lemonade, Sour, Strawberry, Watermelon
Elf Bar also scores points for its vape juice line's versatility. ElfLiq remains the go‑to for those moving to refillable kits, while Lost Mary’s dual range – MaryLiq and Lost Mary Salts – offers slightly more flavour variety. In fact, feedback on their Watermelon Ice nic salt shows that customers adore Lost Mary’s flavour accuracy.
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![Lost Mary Watermelon Ice Nic Salt]()
Ice, Watermelon -
![Lost Mary Blueberry Sour Raspberry Nic Salt]()
Blueberry, Raspberry, Sour -
![Lost Mary Banana Ice Nic Salt]()
Banana, Ice -
![Elf Bar ElfLiq Sour Lemon Nic Salt E-Liquid]()
Lemon, Mint, Sour -
![Elf Bar ElfLiq Apple Blackcurrant Nic Salt E-Liquid]()
Apple, Blackcurrant
Matt gave it 5 stars, saying:
Lauren also gave five stars:
That’s Lost Mary’s strength in a nutshell – flavours that perfectly match the nostalgia of their early single‑use vapes while offering a smoother, rechargeable solution.
In contrast, Elf Bar’s refillable kits win praise for design innovation and ease of use. Michael R. reviewed the Elf Bar ELFX Pro Classic Edition pod kit and wrote:
Meanwhile, Richard T. shared a particularly powerful story with the Elf Bar ELFX Mega pod kit:
Those reviews reinforce Elf Bar’s appeal for ex‑smokers and vapers who want more control and longevity from their devices.
In short:
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Elf Bar = Refillable + Prefilled kits + Huge e‑liquid range
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Lost Mary = Prefilled kits only + Disposable‑style flavour perfection
Both brands also offer bundle deals at Vape UK, making it easy to save on kits and pods while trying out different flavours!
What’s Right for You?
Both Elf Bar and Lost Mary are excellent brands with loyal followings, but the right choice depends on how you vape and what you value most.
Overall Comparison
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Brand Presence:
Winner: Elf Bar has a broader reach, more products, and a highly popular e-liquid line. -
Product Offers:
Winner: Elf Bar offers refillable and prefilled kits, while Lost Bar only has prefilled. -
Customer Reviews:
Winner: Lost Mary is consistently praised for delicious flavour accuracy. -
Overall Winner:
Elf Bar takes the trophy, thanks to its complete vaping ecosystem. You can get Elf Bar kits, e-liquids, pods, and everything else, whereas Lost Mary just doesn’t offer these options.
Ultimately, flavour preference is personal. While Elf Bar wins overall on flexibility and ecosystem, you may find that Lost Mary’s flavours suit your taste better – and that’s perfectly valid.
This guide is designed to give you a clear overview, but the best way to decide is to explore both brands for yourself. Browse the full Elf Bar and Lost Mary ranges on our site, read more customer reviews, or get in touch to find the setup that best fits your vaping journey.