Nicotine salts have been around for more than a decade, but the market has changed massively in recent years. While early nic salts focused on smooth throat hits and helping smokers switch, today’s best-selling blends are heavily inspired by the bold, sweet and instantly recognisable flavours made famous by disposable vapes.
That shift helped create a brand-new wave of e-liquid companies. Many of the most popular bar salt brands on shelves today didn’t even exist five years ago. They’ve arrived with fresh flavour ideas, modern branding and products designed specifically for pod kit users who want that disposable-style experience in a refillable setup.
So, if you’re wondering which newer brands are worth trying, you’re in the right place. Let’s explore our top picks for the best vape juice brands established in the 2020s!
The Best Vape Juice Brands of the 2020s
1. Hayati
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Ice, Red Berries -
Blueberry, Raspberry, Strawberry -
Aniseed, Blueberry, Menthol, Raspberry, Strawberry -
Blueberry, Mixed Fruit -
Ice, Raspberry, Strawberry
Few new names have made an impact as quickly as Hayati. Established around 2021, the brand first gained huge popularity through its stylish prefilled pod kits and disposable-inspired devices, before expanding into a successful e-liquid range.
Hayati nic salts are known for punchy flavour blends, smooth nicotine delivery and modern packaging that appeals to vapers moving on from disposables. Expect flavours such as Blue Razz Cherry, Strawberry Raspberry Ice, Mango Peach Pineapple and Lemon Lime. Strengths commonly include 10mg and 20mg nic salts, making them ideal for MTL pod kits.
For many vapers, Hayati is one of the defining brands of the decade so far!
2. Vapes Bars
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Ice, Mint -
Beverage, Energy, Ice, Menthol, Watermelon -
Beverage, Energy, Watermelon -
Beverage, Blackcurrant, Energy, Grape, Ice -
Blueberry, Cherry, Cranberry, Sweet
Founded in 2021, Vapes Bars quickly became known for eye-catching devices and flavour-packed products. Its Angel 20K pod kit was especially popular with fans of high-puff prefilled systems, helping the brand build a strong following.
Since then, Vapes Bars has moved into bottled e-liquids, giving customers the chance to enjoy those same flavour profiles in refillable kits. Typical options include fruity ice blends, candy-inspired mixes and classic bar-style combinations. You’ll usually find 10mg and 20mg nic salt strengths available.
It’s a great choice for anyone who likes vibrant flavours and wants a newer brand with plenty of momentum!
3. PIXL
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Ice, Watermelon -
Mango -
Strawberry, Watermelon -
Cherry, Raspberry, Strawberry -
Ice Cream, Strawberry
PIXL is a newer name, appearing around 2024, but it’s already carved out a space for itself with a bright, modern brand identity and a strong prefilled pod kit presence. Like Hayati and Vapes Bars, PIXL gained traction by leaning into easy-use devices and bold flavours that suit ex-disposable vapers. It has also moved into e-liquids, giving customers a way to enjoy the same flavour style in refillable setups.
The brand’s appeal lies in its simplicity. It focuses on the flavours most people want right now: fruits, sweets, cool blends, and bar-inspired mixes. Its liquids are generally designed for smooth nicotine delivery and easy pod-kit use, making PIXL a good example of a newer company that has already built a recognisable flavour identity.
4. IMPJAR
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Candy, Mixed Fruit -
Mango -
Candy, Ice, Strawberry -
Banana, Strawberry -
Ice, Peach
Established in 2022, IMPJAR took a slightly different route than many newer brands, focusing strongly on bottled e-liquids rather than flashy hardware.
The brand has become known for dependable flavour quality and a range that includes 50/50 shorfills. That makes IMPJAR appealing to both beginner pod users and more experienced vapers who use larger refillable kits.
Popular profiles include berry fruits, citrus mixes, menthol options and dessert-inspired blends. If you want a newer brand with substance beyond disposable trends, IMPJAR is well worth a look!
5. Pixie Juice Nic Salts
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Pineapple, Satsuma -
Pineapple, Satsuma -
Gooseberry, Redcurrant -
Plum, Raspberry -
Apple, Blackberry
Pixie Juice nic salts is one of the newer dedicated e-liquid names on the scene, appearing around 2023. It focuses almost entirely on liquids rather than hardware, which gives it a clear identity from the start. The range fits neatly into the modern nic salt market, where smooth flavour, fast nicotine delivery, and pod-kit compatibility are the priorities.
Pixie Juice is the kind of brand that appeals to vapers looking for flavour-led, easy-to-use bottles without having to sort through a huge product ecosystem. It’s a good fit for anyone who wants a simple, no-nonsense nic salt range built around popular fruit and bar-inspired profiles. And as a newer liquids-only name, it has quickly become part of the broader 2020s flavour wave!
The Best New Vape Juice Lines of Established Vape Companies
1. Riot X
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Apple, Cherry, Peach -
Berries, Cherry, Ice -
Blackberry, Blueberry, Raspberry -
Apple, Sour, Strawberry
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Blueberry, Strawberry, Watermelon
Riot X is one of the clearest examples of an established brand successfully adapting to the bar-salt era. Riot had already built a strong reputation before Riot X launched in 2025, but this newer line pushed the brand into a more concentrated, bold-flavour direction. The liquids are usually available in nic salt strengths such as 5mg, 10mg, and 20mg, and they are designed for MTL pod systems and flavour-focused vaping.
What stands out most is the flavour intensity! Riot X leans into juicy fruits, sour blends, candy notes, and cool finishes, all with a very polished feel. It shows how an experienced brand can take what modern vapers want and turn it into a sharper, more refined line.
2. Vaporesso
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Ice, Watermelon
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Mango
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Tangerine
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COMING SOON!
Cherry, Ice, Raspberry, Strawberry -
Ice, Strawberry
Vaporesso has long been known for devices, but its e-liquid lines have grown into something far more significant in recent years. Deliciu V2, launched in 2024, brought a refined nic salt range with smooth flavour delivery and a clear focus on pod-kit users. Then came DOJOLIQ in 2026, developed in collaboration with the Vaporesso team and built around a fruit-led flavour profile that feels very much in step with current vaping tastes.
Together, these lines show how a major device manufacturer can enter the e-liquid market without losing focus. Deliciu V2 is more established, and DOJOLIQ is the newer face of the range, but both are built for straightforward, flavourful everyday use. For fans of Vaporesso hardware, the fact that these liquids pair naturally with pod systems makes them even more appealing!
3. IVG Intense
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Ice, Watermelon -
Biscuit, Vanilla -
Ice, Mango, Orange, Pineapple -
Mango -
Berries
IVG has been around for around a decade, and IVG Intense, launched in 2025, shows the brand continuing to evolve with the times. This line is very much aimed at the modern bar-salt market, with strong fruity, icy, and sweet profiles that feel familiar to people coming from prefilled and disposable-style vaping. As with other IVG liquids, the emphasis is on consistency and strong flavour payoff.
What makes IVG Intense important is that it adds another layer to an already huge brand. IVG has long been known for its e-liquids, and this line proves it can still create products that feel current and competitive. It suits pod users who want a trusted name but still want the flavours people are chasing right now.
4. Oxva Ox Passion
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Ice, Lemon, Strawberry
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Spearmint
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Candy, Mixed Fruit
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Ice, Redcurrant
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Ice, Peach
Oxva OX Passion, introduced in 2024, is another great example of a hardware brand branching into liquids with some success. Oxva was already well known for its pod kits, so this line naturally appeals to users who want a flavour range that fits seamlessly into that ecosystem. The liquids are built around fruit-forward, easy-to-enjoy profiles with nic salt strengths suitable for pod devices.
This line isn’t trying to be overly complicated. It gives vapers what they expect from a newer juice range linked to a respected device maker: smooth flavour, simple use, and reliable compatibility. For Oxva fans, it adds another reason to stay within the brand’s ecosystem!
5. Vampire Vape Max
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Ice, Raspberry
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Watermelon
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Berries
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Cherry, Sour, Sweet
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Kiwi, Strawberry
Vampire Vape Max is one of the newest entries on the list, arriving in 2026 from a brand with a long and respected history in the UK. Vampire Vape has been around for years, but Max is its newer push into the modern high-flavour, bar-salt style that so many vapers now expect. It is designed to compete directly with newer nic salt ranges, while still carrying the credibility of a classic brand.
That matters because Vampire Vape already has a strong reputation for flavour. Max takes that name recognition and pairs it with the kind of fruit-led, bold, smooth profile that newer vapers often look for. It’s a smart move from an established company.
What’s Next?
The vape juice market moves quickly, and the last five years have shown just how fast new brands can rise! From fresh companies like Hayati and PIXL to exciting launches from giants like Vaporesso and IVG, there’s never been more choice for nic salt fans.
Whether you love icy fruit blends, sweet bar-style flavours or classic all-day vapes, there’s something new waiting to be discovered.
Check out our other blogs and guides for more expert advice, or browse our ever-growing e-liquid selection to find your next favourite flavour today!